Umgangatho woyilo lokupakisha awulingani nomgangatho weshishini, kodwa abathengi baya kuba neekhonsepthi eziqikelelweyo, ukuba inkampani ayinikeli ngqalelo kuyilo lokupakisha, oluya kunikela ingqalelo kumgangatho wemveliso?Akunakukhanyela ukuba umgangatho yinto yokuqala yokuvavanya imveliso, kodwa emva komgangatho, ukuyila ukupakisha kubaluleke kakhulu.Nanga amacebiso amathandathu ereferensi yakho:
Phonononga imeko-bume yoKhuphiswano
Ngaphambi kokuba siqale ukuyila, kufuneka siqale siqonde ukuba le mveliso ingaba yeyiphi na imarike, kwaye emva koko siqhube uphando olunzulu lwemarike kwaye sibuze imibuzo ngokwembono ye-brand: ndingubani?Ngaba ndingathenjwa?Yintoni endenza ndohluke?Ndingagqama kwisihlwele?Kutheni abathengi bekhetha mna?Yiyiphi inzuzo enkulu okanye inzuzo endinokuyizisa kumthengi?Ndingenza njani unxibelelwano lweemvakalelo kunye nabathengi?Zeziphi iimpawu endinokuzisebenzisa?
Injongo yokuphonononga indawo ekhuphisanayo kukusebenzisa iqhinga lokwahlula kwiimveliso ezifanayo ukufezekisa uphawu kunye nokukhuthazwa kwemveliso kunye nokunika abathengi izizathu zokukhetha le mveliso.
Ukuseka iCandelo loLwazi
Ulungelelwaniso lolwazi yinto ephambili yoyilo oluhle.Ukuthetha ngokubanzi, uluhlu lweenkcukacha lunokwahlulwa ngokwala manqanaba alandelayo: uphawu, imveliso, iindidi, kunye nenzuzo.Xa usenza uyilo lwangaphambili lokupakisha, kuyimfuneko ukuhlalutya ulwazi lwemveliso umntu afuna ukuyidlulisela kwaye ayihlele ngokokubaluleka kwayo, ukuze kusekwe uluhlu olucwangcisiweyo noluguquguqukayo lolwazi, ukuze abathengi bafumane ngokukhawuleza imveliso abayifumanayo. ukufuna phakathi kweemveliso ezininzi, ukuze ufumane amava okusetyenziswa awonelisayo.
Yila iNgcaciso yeZiqalelo zoYilo
Ngaba i-brand inobuntu obaneleyo ukwenza iimveliso zayo zivelele kwimarike?Akunjalo!Ngenxa yokuba abaqulunqi kufuneka bacacise ukuba yeyiphi ingcaciso ebaluleke kakhulu yemveliso ekufuneka idlulisele, kwaye emva koko ugxininise ulwazi oluphambili lweempawu zemveliso kwindawo ekhangele amehlo phambili.Ukuba uphawu lwemveliso lugqaliselo kuyilo, cinga ukongeza iimpawu zebhrendi ecaleni kwelogo yebhrendi.Sebenzisa iimilo, imibala, imizobo, kunye nokufota ukuqinisa ukugxila kwebrendi.Okona kubaluleke kakhulu, abathengi banokufumana ngokukhawuleza imveliso kwixesha elizayo xa bethenga.
Owona Mthetho Ulula
Ngaphantsi ngakumbi, luhlobo lobulumko bokuyila.Gcina ulwimi kunye neziphumo ezibonakalayo zilula kwaye uqinisekise ukuba iimpawu ezibonakalayo eziphambili kwiphakheji ziyaqondwa kwaye zamkelwe luluntu.Ngokubanzi, ngaphezu kweenkcazo ezimbini okanye ezintathu zeenkcazo ziya kuba nefuthe elichaseneyo.Ukuchazwa okugqithisileyo kweenzuzo kuya kwenza buthathaka ulwazi lwe-brand engundoqo, ukuze abathengi balahlekelwe ngumdla kwimveliso kwinkqubo yokuthenga.
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Khumbula, iipakethe ezininzi zongeza ulwazi oluninzi kwicala, kulapho abathengi baya kujonga khona xa befuna ukwazi ngakumbi malunga nemveliso.Thatha inzuzo epheleleyo yendawo yecala yephakheji kwaye ungayithathi lula xa uyila.Ukuba awukwazi ukusebenzisa icala lepakethe ukubonisa ulwazi lwemveliso etyebileyo, unokucinga kwakhona ngokudibanisa ithegi ukuze uvumele abathengi bazi ngakumbi malunga nomxholo webrand.
Sebenzisa iZiboniso ukuze ugqithise ixabiso
Kuphantse kuhlale kububulumko ukubonisa imveliso ngaphakathi ngefestile ecacileyo phambi kwepakethe, kuba abathengi bafuna ukuqinisekiswa okubonakalayo xa bethenga.
Ukongeza, iimilo, iipateni, iigrafiki kunye nemibala zonke ziyakwazi ukunxibelelana ngaphandle kolwimi.Sebenzisa ngokupheleleyo izinto ezibonisa ngokufanelekileyo iimpawu zemveliso, uvuselele umnqweno wabathengi wokuthenga, ukuseka unxibelelwano lweemvakalelo phakathi kwabathengi, kwaye uqaqambise ukuthungwa kwemveliso ukwenza uqhagamshelo lokuba yeyakho.Kunconywa ukusebenzisa imifanekiso ebonisa iimpawu zemveliso kunye nezinto zokuphila.
Nika ingqalelo kwiMithetho eKhethekileyo yeMveliso nganye
Kungakhathaliseki ukuba luhlobo luni lwemveliso, uyilo lokupakisha lunemithetho kunye neempawu zalo, kwaye eminye imigaqo kufuneka ilandelwe ngokucokisekileyo.Eminye imithetho ibalulekile kuba ukuchasana neenkozo kungenza uphawu olusakhulayo lubonakale.Nangona kunjalo, ukutya, imveliso ngokwayo iphantse ibe yindawo yokuthengisa, ngoko uyilo lokupakishwa kokutya kunye nokushicilela kunika ingqalelo ngakumbi ukuveliswa okucacileyo kwemifanekiso yokutya.
Ngokwahlukileyo, kwiimveliso zamachiza, i-brand kunye neempawu ezibonakalayo zemveliso zinokuba zesibini - ngamanye amaxesha zingadingeki.Ilogo yophawu lomama ayinakufunwa ukuba ibonakale ngaphambili kwiphakheji.Nangona kunjalo, kuyimfuneko ukugxininisa igama kunye nokusetyenziswa kwemveliso.Nangona kunjalo, kuzo zonke iintlobo zeempahla, kuyinqweneleka ukunciphisa i-clutter ebangelwa ngumxholo omninzi phambi kwepakethe, kunye nokuthatha uyilo olulula kakhulu lwangaphambili.
Awunakungahoyi Inyani yokuba iMveliso iBboth iyaKhangela kwaye iyaThengeka
Xa uyila ukupakishwa kwemveliso ethile yophawu, umyili wokupakisha kufuneka aphande ukuba abathengi bazithenga njani iimveliso ezinjalo ukuqinisekisa ukuba abathengi abashiywa nemibuzo malunga nesimbo semveliso okanye umgangatho wolwazi.Kuhlala kubalulekile ukukhumbula ukuba umbala uyinto yokuqala yokunxibelelana, kokubili ingqiqo kunye nengqondo, ilandelwa yimilo yemveliso.Amagama abalulekile, kodwa adlala indima exhasayo.Umbhalo kunye nokuchwetheza zizinto zokuqinisa, hayi izinto eziphambili zonxibelelwano lwebrendi.
Ixesha lokuposa: Sep-16-2021