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Nhanganyaya: Yemazuva ano yekurongedza dhizaini iri kuchinja kubva kune yekutanga kuita uye kushanda kune yakasarudzika uye inonakidza budiriro yakanangana nekubatanidzwa kwezvinhu zvinoonekwa kuti zvisangane nezvinodiwa zvepfungwa uye zvinoshanda zvevatengi vemazuva ano.Kuburikidza neruvara rwekurongedza, mhando, zvinhu uye zvichingodaro marudzi ese emutauro wekugadzira, ita kuti kurongedza kuve neakasimba manzwiro, ita kuti vatengi vagone zvakananga nezvinhu pane zvekunzwa uye zvepfungwa kutaurirana, chinyorwa ichi kugovera zvine chekuita nekurongedza dhizaini yakasarudzika zvinhu. , chete nokuda kwereferensi yako .

Packaging design

Packaging dhizaini ipurojekiti yakarongeka, inoda sainzi uye yakarongeka maitiro uye nzira dzekubudirira kurongedza uye kuwedzera purofiti kana chigadzirwa chaiswa pamusika.Ingobata iyo chaiyo yekumisikidzwa kwechigadzirwa chekurongedza zano, kuburikidza nekubudirira kududzira uye kuratidzwa kwechigadzirwa chekurongedza dhizaini uye musanganiswa wakakwana weiyo bhizinesi rekushambadzira pfungwa, kuti ugone kugadzira.

01 Ruvara

Ruvara ndechimwe chezvinhu zvinonyanya kuoneka zvekuita, uye zvakare ndiwo mutauro wekutanga wehunyanzvi unotora vanhu kushamisika.Mukuunganidza kwenguva refu uye ruzivo rwehupenyu, ruvara rwakabudisa hukama hwakasiyana-siyana hwepfungwa mune zvepfungwa dzevanhu.Rudzi rwepakeji harifanire kungoratidza kunaka uye hunhu hwezvinhu, asiwo kubata kuravira kwevanhu uye kumutsa kushamwaridzana kwakanaka kwevanhu, kuratidza hunhu hwevanhu.

Iwo anoshanda, emanzwiro uye ekufananidzira mavara anodzidzwa kuunganidza zvizere pfungwa yemuvara (kuona, kuravira uye kunhuwa) kusangana nezvinodiwa zvemabhizinesi akasiyana uye vatengi.

Semuenzaniso: apo mutambo weMid-Autumn muChina, makambani mazhinji kuitira kuti kubva kune akawanda mune yechinyakare ruvara anopihwa pamberi, kusimbisa iyo Mid-Autumn mutambo mune yekare tsika hunhu hwekurongedza kuratidza hunhu, ushingi sarudza yakasviba yepepuru. , chena, bhuruu, girini, etc. Munguva yakapfuura mashoma application mune yechinyakare mutambo ruvara, ine mavara akasiyana kumiririra imwechete dingindira, izvi zvine mavara zviputiriso zvinopa mwedzi keke hunhu hwakasiyana zvachose, kugutsa mashandisiro akasiyana siyana ekuda kwevatengi, zvakare. sezvo vatengesi vakahwina nzvimbo mumakwikwi anotyisa emusika.

02 Graphics

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Graphics chinhu chakakosha mukugadzira dhizaini, senge pendi yemaoko, yemifananidzo, yakagadzirwa nekombuta, nezvimwewo, kuratidza zvinodiwa nevatengi pamutengo wakakodzera wezvinhu zvine chirevo chakajeka chemifananidzo, kusimudzira kushamwaridzana kwevatengi. , zvinokanganisa manzwiro evanhu uye zvinomutsa chido chokutenga.

Somuenzaniso, tii packaging.Mazuvano, kune marudzi akasiyana-siyana etii.Kunyangwe tsika yeChina yetii ine nhoroondo refu, mhando dzakawanda dzepasi rose dzinodawo kutora nzvimbo muChina, saka kurongedza tii pamusika kunoratidza kutaridzika kwemavara uye kwakasiyana.

Dhizaini yekurongedza yetii inowanzo patsanurika kubva kune graphic dhizaini, zvinoenderana neakasiyana zvigadzirwa zveti kupa vanhu manzwiro akasiyana: yegirini tii yakajeka inotonhorera, nhema tii yakasimba mellow, inonhuwirira tii yakachena kunhuhwirira, kushandiswa kwemifananidzo yakakodzera, ruvara runogona kuratidzwa zvizere.Mukugadzirwa kwemazuva ano ekurongedza tii, mapakeji mazhinji anotora Traditional Chinese pendi kana calligraphy seyakanyanya giraidhi, inoratidza yakasarudzika kunaka uye hupamhi hwetii tsika.

Kunyangwe iyo abstract nhamba isina iyo yakananga chirevo, asi kana kushandiswa kwakakodzera kunogona kuitawo tii kurongedza ine pfungwa yeThe Times, uye usarasikirwa nemweya wechinhu chisina chinhu.Naizvozvo, chimiro chetii kurongedza graphic dhizaini haigone kunamatira pateni imwe, magiraidhi akasiyana anoburitsa ruzivo rwakasiyana rwechigadzirwa, chero bedzi magiraidhi ari mune zvechigadzirwa hunhu, inogona kuratidza zvizere kuravira kwayo kwetsika uye hunhu hwehunyanzvi, ita kuti ive yakasarudzika.

03 Type

Pepa bhokisi ndeimwe yemhando huru dzekurongedza kwemazuva ano.Iine geometric type, mimicry type, fit type, cartoon type uye zvichingodaro.Vane maitiro avo uye zvakanakira:

(1) Iyo geometric modhi ndiyo yakanyanya kupusa muchimiro chebhokisi, yakapusa, yakakura kugadzira tekinoroji, iri nyore kutakura.

(2) Mimicry ndiyo kuenzanisa kwezvisikwa kana hupenyu muchimiro chechimwe chinhu, vanhu vane sangano, resonance yemanzwiro.

(3) fit type inoreva kushandiswa kwezvinhu zvakajairika zvichave 2 muviri wakabatanidzwa zvine hungwaru, zvese zvinogona kuvepo zvakazvimiririra pakati peumwe neumwe, zvakare zvinogona kubatanidzwa zvakanyanya, kuwedzera kunakidzwa kwakawanda pachiratidzo.

(4) Katuni inoreva kushandiswa kwekatuni inoyevedza kana katuni mufananidzo wekuenzanisira, uzere nekuseka, mhepo inofadza.

Nekuda kwepurasitiki yepepa, akateedzana maitiro etekinoroji akadai sekucheka, kusungirira, kupeta uye kusungirira kunogona kushandiswa kugadzira kurongedza kuripo kwakapfuma uye kwakasiyana mafomu ezvimiro kuburikidza nehunyanzvi dhizaini.

04 Material

Pamusoro peiyo bhokisi chimiro chehungwaru, zvinhu zvakare iratidziro yemazuva ano yekurongedza yakasarudzika chinhu chikuru.Kana iyo ruvara, pateni uye chimiro zviri zvakawanda zvekuona kuratidzwa, saka zvinhu zvepakeji ndezvekuburitsa hunhu zvinhu munzira yekubata, ichiratidzira yakasarudzika runako.

Semuyenzaniso: mubepa mune bepa rehunyanzvi, bepa remarata, embossing yebepa, goridhe nesirivheri bepa, fiber bepa, nezvimwewo, zvakare anogona kushandisa machira, lace, plastiki, girazi, ceramics, huni, bamboo, simbi uye zvichingodaro. magadzirirwo eakasiyana ekurongedza zvinhu pachawo haana chero manzwiro, asi iwo akareruka uye anorema, anopa iwo akapfava uye akaoma, akajeka uye akasviba, anoburitsa kutonhora, kudziya, kwakaomarara uye kwakanaka kwakasiyana kwekuona kunzwa, kuita kuti kurongedza kugadzikane kupfuma uye kunofadza, kunaka, kuzvidzora.

Semuenzaniso: cosmetics chipo bhokisi kazhinji inosarudza yakakwirira-giredhi goridhe, sirivheri bepa, ine nyore magiraidhi, zvinyorwa, zvinoratidza hunhu hwakanaka, hunoyevedza;Mamwe mawaini akaiswa neceramic tekinoroji, inoratidza kwakabva tsika yewaini.Mamwe mabhokisi ewaini akaputirwa nemabhokisi ezvipo emapuranga, ayo akajeka uye akasimba muhunhu.Mamwe mawaini anotoputirwa nezvinhu zvakakosha zvakaita sematehwe nesimbi.

05 Shandisa

Chinangwa chepakutanga chekurongedza chigadzirwa ndechekudzivirira, nekuwedzerwa kwemakwikwi ekutengeserana, kurongedza kune runako, basa rekuzivisa.Kurongedza kwemazuva ano ndeye-multi-factor, multi-level, three-dimensional, dynamic system engineering, ndiko kubatana kwehunyanzvi uye tekinoroji, inotungamira pfungwa yekushandisa musika, muchimiro uye basa rekusiyana, fashoni.Kurongedza kwakasarudzika hakusi kungotaura chaiko kwemusanganiswa wepfungwa yevatengi uye dhizaini kufunga, asiwo kusangana neyakasiyana-siyana kudiwa kwevatengi, kuwedzera zvakanyanya kukosha kwechigadzirwa.